Timberland Ad: Delirium

I'm a long way off throwing off the shackles of society to live in a self sufficient commune.

With that said most of the time when companies try to promote themselves as a savior of the planet they leave me not only far from convinced but actually a little angry.

This ad's great as the product is made from recycled materials rather than virgin materials that just happen to be recyclable (should anyone bother to). It also avoids the tired old guilt trip and goes down the 'inspirational hope' path.

The tvc can be seen here:
creativity-online.com