Resume

Experience

DrivenTide – San Francisco, USA 2010 – Present
Account Manager

Senior client contact for website development projects
Developed project proposal and sourced resources for site design and build
Implemented tracking and reporting system to measure leads generated by sites
Provided recommendation to clients for expanding their digital marketing programs

BMF Advertising – Sydney, Australia 2009 – 2010
Account Executive

Worked with clients and brand strategists to identify business problems to aid in development of marketing brief, wrote creative briefs based on unique insight with consideration for brand values
Coordinated with in-house agency resources and external suppliers to deliver press (multiple languages), direct response mail, microsite, email, social media and integrated campaigns
Managed key clients with media budgets exceeding $400K annually
Liaised with clients to ensure campaigns were delivered on time and within budget
Reviewed campaigns with Data Planners and used information to improve subsequent campaign programs

Clients: Commonwealth Bank of Australia, CommInsure, FOXTEL, Expedia.com.au, ALDI
Industries: banking (B2C), insurance (B2B), entertainment (B2C), youth (B2C), retail (B2C)

Intrepid Travel – Sydney, Australia 2007 – 2008
Intrepid Specialist

Consulted with clients on various tour travel styles to set expectations and advise on the most suitable off the shelf or bespoke tour itinerary
Booked tour itineraries, hotels, transfers, flights and insurance for individuals and leisure and corporate groups
Liaised with suppliers and operations department to solve logistical problems caused by sickness, weather, political instability and other disruptions
Exceeded sales targets 93% of the time
Conducted public seminars to share first hand knowledge of itineraries with co-workers and current and potential clients

Escape Travel – Sydney, Australia 2006 – 2007
International Travel Consultant

Worked closely with airlines, wholesalers and hotels to resolve client service issues
Implemented Search Engine Optimization (SEO) program on web pages to drive new local enquiry to retail store
Through qualifying client needs developed single product enquiries into full travel packages
Advised on and booked travel packages including flights, car hire, hotels, tours, insurance and travel money
Attended the Annual Flight Centre Global Conference and was awarded most profitable Escape Travel retail store globally
Grew business through high rate of return clients and client referral program

Intrepid Travel – Russia, China & Central Asia 2005 – 2006
Tour Leader

Discussed with clients in both group and individual meetings to identify their expectations and goals for the tour
Worked with operations department to ensured client transport, accommodation and sightseeing activities were booked, and that clients were orientated both physically and historically at each location
Succeeded in running 85% of tours at or under budget whilst maintaining a high level of client satisfaction
Produced detailed reports on each tour including suggested itinerary improvements and operational challenges encountered to adjust future tours

The Negotiation Academy - Europe – London, UK 2004 – 2005
Web Site Marketing Executive

Worked with Chief Operations Officer to identify optimal channels and targeted keywords for campaigns
Developed Google AdWords and Yahoo! Ad network campaigns based on relevant keywords in popular search terms
Implemented SEO principles on web pages across multiple websites for a single client
Managed teams to increase Google PageRank for existing pages, added new pages with high PageRank and succeeded in maintaining key sales landing pages in top two positions in Google and Yahoo! Search engine results pages (SERP)

Australian Film Television and Radio School – Sydney, Australia 2003 – 2003
Graphic/Web Designer

Worked with stakeholders across various departments to identify information for communication to wider organization and wider community
Produced monthly on-line and off-line newsletters, maintained intranet and internet site content and redeveloped suite of print and electronic stationery in line with brand style guide
Through sustained marketing efforts saw the graduation show screen in more cinemas and more sold out evenings than previous years

Chris Perks Design – Sydney, Australia 2002 – 2002
Design Intern

Provided account support for national brands such as Uncle Tobys, Pooles Rock Wines and King Island Dairy to increase visibility and awareness at point of sale (POS)
Through campaign optimization and reporting analytics campaigns goals exceeded $55,000 ROI
Produced designs for food packaging, corporate identity, websites, interactive kiosks and POS
Helped maintain the profile of client brands on supermarket shelves during a major re-launch by competitors
Adapted design elements on products according to feedback from sales department and focus group research

National Union of Students Inc. – Melbourne, Australia 2001 – 2001
National Environment Officer

Worked with clients to develop on and off-line campaign strategy to generate leads for Sustainable Universities Charter (SUC) membership
Provided content for campaigns that included print, direct marketing and point of sale collateral
Succeeded in reaching campaign goals for SUC by utilizing direct marketing and email marketing initiatives well below expected ROI goals
Worked with campaign managers to provide reporting and recommendations on current and future campaigns

Community Involvement

Australian Democrats Candidate, federal seat of Kingsford-Smith, 2001
President, Young Australian Democrats (NSW), 2000 – 2001
Undergraduate Representative, College of Fine Arts Faculty Board, 2000
President, College of Fine Arts Students' Association, 1999 - 2000

Technical Skills

Operating Systems: Windows, Mac
Programs: Word, Excel, Powerpoint, Project, Dreamweaver, Illustrator, InDesign, Photoshop
Rich Media Delivery tools: Eyeblaster, Dart RM
Search Tools: Google (AdWords), Yahoo!w Bing
Digital Research: Roy Morgan, ComScore, Compete, Nielsen, AdRelevance
Content Networks: RightMedia, Business.com, Absence, Pulse360
Competitive Information: Google Analytics

Education

AdSchool, Sydney, Australia, 2009
Advertising Foundation Course

University of New South Wales College of Fine Arts, Sydney, Australia, 2003
Bachelor of Design (Honors Class 2 Division 1)

University of Western Sydney, Nepean, Sydney, Australia, 1997
Video Production Certificate

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