I think by now we all know that just because a new channel for advertising enters the market then its means that its going to kill off another. TV didn't kill off radio and the internet isn't going to be the death of newspapers. Here's a fun 'case study' I found on the Digital Buzz Blog.
PSFK recently conducted a review of global brands that are doing “good” in regards to innovation, environmental responsibility and social collaboration. From this exploration, we’ve created the Good Brands Report 2009.
