advertising
The future of advertising?
Submitted by peter on 2 May, 2010 - 02:33I think by now we all know that just because a new channel for advertising enters the market then its means that its going to kill off another. TV didn't kill off radio and the internet isn't going to be the death of newspapers. Here's a fun 'case study' I found on the Digital Buzz Blog.
The Most Awesome Waste of Time - Snail Art
Submitted by peter on 23 February, 2010 - 16:03Cute little snails with LEDs attached to them employed to advertise BPAY. Nice microsite too - http://www.awesometimewasting.com.au/.
Good Brands Report 2009
Submitted by peter on 11 August, 2009 - 13:01PSFK recently conducted a review of global brands that are doing “good” in regards to innovation, environmental responsibility and social collaboration. From this exploration, we’ve created the Good Brands Report 2009.
Can Creativity Be Crowdsourced?
Submitted by peter on 17 April, 2009 - 12:22New Tools and Technology Force Big Changes in the Ad Industry
Posted on AdAge.com by Garrick Schmitt
6 Beers of Separation
Submitted by peter on 7 April, 2009 - 14:196 beers, 18 days and $12,000 to meet their hero.
